A lot of attention is paid these days on the reputation of brands across social media, especially in the world of casinos and gambling industry. You can’t fit a round peg in a square hole, and it’s important to understand what the best social media platform is for your iGaming product.

The changing global conditions in 2020 have forced the majority of the gambling industry to think outside the square to when it comes to finding and retaining new customers. Affiliates long considered the outliers of the industry have seen their value double overnight. The last twelve months have shown the innovation in the digital space is a must for brands to survive and ultimately thrive in this new environment using social media.

Understanding where to fish for your next batch of potential customers is one of the keys of social media. You won’t find a plethora of poker players talking about their craft on LinkedIn, but you’ll strike paydirt on Facebook, Twitter, and Reddit.

Here are some takeaways on finding the right social media platform for your iGaming product.


There are roughly 2.7 billion active Facebook users at any given time on the platform. Facebook remains the undisputed centre of the social media universe in terms of the sheer volume of users and the enormous amounts of data that can be harnessed from